Social Media
Social media is a world in which people are actively engaging with things they see online. Whether people like, comment, share, follow or continue scrolling, social media never pauses.
This is why managing social media requires a strong plan and strategy to execute while being timely and authentic to your brand. There are many opportunities for brands to build customer loyalty through social media - but the following aspects need attention to do so:
Content Strategy: Figuring out how you will reach your desired audience through brand messaging and tone, content types, content angles and distribution channels.
Content Management System: You need a strong and organized management system that can plan your posts for you. This allows you to spend time on content strategy.
Community Management: Staying engaged with your followers is what builds loyal customers for a lifetime.
Analytics and Refinement: Measuring performance will tell more stories than you could think of. Adjusting your content after measuring your performance is how you refine your social presence to your followers.
View some of my favorite social media projects below!
