Influencer Marketing
It’s all about connecting your business with the right influencers.
Everyday, you see new paid partnerships on just about every social media platform - Instagram, TikTok, Facebook, X and more! Sometimes, these campaigns seem insincere and inauthentic. This could mean one of two things:
You picked the wrong influencer for your brand.
Your messaging is irrelevant to the influencer’s audience.
Avoiding these pitfalls requires research. And more research. And more research…
Research is the only way to determine your audience’s needs, interests and pain points. Determining these factors begins the process of building a successful influencer campaign. The research doesn’t stop there!
Influencers have specific audiences that are perfectly meshed with their content styles. This is why researching an influencer’s audience before finalizing your selection is one of the most important parts of crafting a successful influencer campaign.
