At Freedom Solar Power, I lead social media efforts to grow brand visibility, educate consumers, and drive lead generation for residential and commercial solar solutions. A recent priority has been using bold, direct messaging to raise awareness about legislation threatening to cut residential solar tax incentives - a unique, high-impact campaign that required close collaboration across departments and strategic paid media support.

I helped achieve business and social media goals by:

• Crafted attention-grabbing, advocacy-focused messaging to highlight the urgency and impact of proposed policy changes.

• Collaborated with internal policy experts, creative teams, and paid media strategists to execute a unified, cross-platform campaign.

• Used a mix of paid and organic content to increase impressions and reach new audiences beyond Freedom Solar’s core follower base.

• Monitored real-time audience sentiment and adapted messaging to increase shares, comments, and call-to-action clicks.

• Maintained brand consistency while evolving the tone to match the campaign’s urgency - balancing education with impact.

• Continued to support broader brand efforts by showcasing solar installations, customer testimonials, and sustainability milestones.

Channels: Instagram | Facebook | LinkedIn | X