Tru Western
A fragrance company selling cologne and perfume utilizing Western American messaging and tones.
Strategy
Tru Western is exactly what the name is: truly Western. With Western imagery and messaging, the brand wanted an agency that could elevate their channels with consistent content. They also wanted to increase engagement with content among women ages 20 to 40, a demographic with little to no sales conversions for the brand.
We helped solve this problem by:
Utilizing lifestyle imagery to humanize the brand.
Posting consistent content across Instagram, Facebook and TikTok.
Running social media-focused giveaways with their perfumes to increase awareness of the brand among their targeted demographic.
Driving traffic to the brand’s website by utilizing links on Facebook and link stickers on Instagram stories.
Posting earned content from customers and Western influencers to increase brand credibility.
