Ethos Discovery
A nonprofit utilizing its network of veterinary hospitals to run clinical trials for pets. These clinical trials turn pet insights into human healthcare insights.
Strategy
Ethos Discovery is a unique account I’ve had the pleasure of working on for almost a year. When they came to my agency, they wanted to reach veterinarians to share their findings, pet owners to try and get people interested in participating and anyone with a passion for increasing outcomes for pet and human health.
We helped achieve the nonprofit’s goals by:
Posting thought leadership utilizing clinical study findings and topics.
Humanizing science through the use of patient testimonials, and stories of how Ethos Discovery directly benefited them.
Using community management to find happy customers to increase awareness of Ethos Discovery patient stories.
Driving traffic to each of the nonprofit’s open clinical studies, providing users with the the requirements to studies directly on social media.
Posing questions to users about their own pets’ health and making sure that they are aware that some breeds are susceptible to certain health conditions.
