Overview:

Managing influencer marketing for the North Carolina Department of Transportation (NCDOT) means more than just executing a single campaign - it means balancing a full calendar of initiatives that span public safety, rail transportation, and behavioral change. Over the past year, I’ve led a series of highly targeted influencer campaigns that spoke directly to North Carolina residents, leveraging localized voices to drive awareness and action.

These messages included encouraging families to take the train, highlighting the importance of buckling up, driving sober, and more. Each campaign supports the overarching mission of NCDOT: to connect people safely and efficiently. Working on this account has involved strategic planning across multiple seasonal pushes, content optimization, and sourcing trusted North Carolina-based creators who truly resonate with in-state audiences.

Click Below to Explore Each Campaign:

• NC By Train - Promoting rail travel across the state.

• Watch for Me - Pedestrian and back-to-school safety initiatives.

• Booze It & Lose It (Summer/Fourth of July focus) - DUI prevention during summer.

• Booze It & Lose It (Christmas Holiday focus) - DUI prevention during the holidays.

• Click It or Ticket - Promoting seatbelt safety.