Watch for Me NC Influencer Campaign
Overview:
This summer-to-fall campaign focused on pedestrian safety near roadways. Six North Carolina influencers created content focused on safety tips, real-life stories, and action-driven messaging to support the “Watch For Me NC” initiative.
Content Published:
10 Instagram Reels
5 TikToks
27 Instagram Stories
Campaign Results:
438.8K+ Impressions
16.3K+ Engagements
Engagement Rate: 3.7% (above 2% benchmark)
Highlights:
Performance surpassed top-end impression goals.
Strong storytelling through diverse influencer voice.
Campaign extended organically into school year safety conversations.