Booze It & Lose It: Holiday Influencer Campaign
Overview:
During the holiday season, we teamed up with 6 North Carolina-based influencers to spread the message: If you feel different, you drive different. Influencers shared tips, relatable scenarios, and safety messaging to promote sober rides during festive celebrations.
Content Published:
10 Instagram Reels
19 Instagram Stories
Campaign Results:
300.2K+ Impressions
12.5K+ Engagements
Engagement Rate: 3.0% (above 2% benchmark)
Highlights:
Resonated deeply with audiences during a high-risk season.
Simple but powerful creative strategy.
Content repurposed for paid campaigns.