Booze It & Lose It: Holiday Influencer Campaign

Overview:
During the holiday season, we teamed up with 6 North Carolina-based influencers to spread the message: If you feel different, you drive different. Influencers shared tips, relatable scenarios, and safety messaging to promote sober rides during festive celebrations.

Content Published:

  • 10 Instagram Reels

  • 19 Instagram Stories

Campaign Results:

  • 300.2K+ Impressions

  • 12.5K+ Engagements

  • Engagement Rate: 3.0% (above 2% benchmark)

Highlights:

  • Resonated deeply with audiences during a high-risk season.

  • Simple but powerful creative strategy.

  • Content repurposed for paid campaigns.

View the top performing content below: