Click It or Ticket Influencer Campaign
Overview:
We worked with 7 North Carolina-based influencers to reinforce the message that seatbelts save lives - no matter how short the trip. Influencers used jingles, statistics, and creative skits to share this life-saving message with their audiences.
Content Published:
13 Instagram Reels
11 TikToks
21 Instagram Stories
Campaign Results:
710.9K+ Impressions
36.7K+ Engagements
Engagement Rate: 3.8% (well above 2% benchmark)
Highlights:
Significantly surpassed impression goals.
High content variety kept messaging fresh.
Audience reactions indicated strong message retention.