Booze It & Lose It: Summer Influencer Campaign

Overview:
Five North Carolina-based influencers shared content around July 4th and summer gatherings to emphasize the importance of not drinking and driving. Messaging focused on peer encouragement and personal responsibility.

Content Published:

  • 8 Instagram Reels

  • 17 Instagram Stories

Campaign Results:

  • 84.7K+ Impressions

  • 3.5K+ Engagements

  • Engagement Rate: 4.2% (above 2% benchmark)

Highlights:

  • Solid in-goal performance for a focused window.

  • Engagement rate significantly beat benchmarks.

  • Emphasis on celebration and safety resonated well with audiences.

View the top performing content below: