NC By Train Influencer Campaign
Overview:
We partnered with three Charlotte-based influencers to promote NC By Train as a convenient, family-friendly, and sustainable travel option. Through Reels, TikToks, and Stories, influencers shared real experiences using the train and highlighted exciting events across North Carolina.
Content Published:
5 Instagram Reels
3 TikToks
16 Instagram Stories
1 Facebook Reel
1 YouTube Short
Campaign Results:
407.4K+ Impressions
10.2K+ Engagements
Engagement Rate: 5.7% (well above 2% benchmark)
Highlights:
Strong performance across all platforms.
Reusable content for paid social campaigns.
Organic storytelling that emphasized ease and comfort of train travel.