Overview:

Freedom Solar Power partnered with our team to launch a rollover influencer campaign spanning from late 2024 into early 2025, with a clear objective: drive residential solar sales conversions in targeted markets.

With a limited budget and a performance-driven mindset, we focused on content creators who could inspire trust and long-term investment thinking, tapping into family lifestyle influencers, DIY/home renovation personalities, and even reality TV talent to expand brand awareness across relevant audiences.

This campaign was not just about one-off posts - it was about showcasing the real, lived experience of going solar. Our collaboration with @ReneeRenovates served as a storytelling anchor, giving audiences a peek into the multi-step journey of solar panel installation from a homeowner’s perspective. Renee’s authentic, ongoing narrative helped build credibility and long-term value for Freedom Solar.

Influencer Mix:

• @ReneeRenovates – Home renovation influencer sharing her real solar installation experience.

• @Jalen_Noble – Lifestyle influencer & Love Island Season 2 alum.

• @DeandreTJones – Reinforcing solar’s role in future-proofing for families.

Content Produced:

Despite working within tight budget constraints, the campaign delivered high-performing, reusable assets that met and exceeded performance benchmarks:

• 4 Instagram Reels

• 2 Facebook Reels

• 3 Instagram Stories

All content included paid usage rights and was optimized for use in social ad campaigns to support lower-funnel goals, including driving website traffic and lead form completions.

Campaign Results:

• Impressions: 770.1K+ (more than 2x our original goal range of 300K)

• Engagements: 25.4K+ (exceeded 10K goal)

• Engagement Rate: 4% (well above the 2% industry benchmark)